How to Get Review to Be First on Page
1) Business concern reviews and social posts help shape a company'due south online reputation
In fact, one of the worst things a business organisation can do is ignore their online reviews and social posts. Equally like shooting fish in a barrel as information technology is to make a mistake when managing a concern'due south online reputation, it can too be like shooting fish in a barrel to recover if yous monitor the reviews properly .
While impairment will inevitably happen, a business tin have steps to mitigate the degree of damage that tin can occur. The biggest error of all a visitor can make is non participating in helping to shape the conversation nigh their company online.
2) Business reviews provide valuable feedback for businesses
While it can be easy for a company to take negative comments to heart, it is of import to recognize that reviews are constructive feedback. All in all, reviews are actually valuable feedback! They assist a company gauge their performance and run into how they can improve. There is always room for comeback and a lot can be learned even from positive business reviews. Vendasta's white-label digital marketing agency has a team of experts that clarify and respond to hundreds of reviews every mean solar day.
Through reviews, businesses tin see which products or services they should exist boasting, which needs piece of work and even observe employees who rock at customer service. If we have not even so sold you on the importance of online reviews, maybe these fifty stats on online reviews volition.
In the table beneath, U.S. Ranking, % U.S. Traffic and Boilerplate Monthly U.S. Traffic (unique visitors) data are sourced from Alexa.
Peak 10 Consumer & Business Review Websites
| Review Website | U.Due south. Alexa Ranking | Reviews Best For | Avg. Monthly U.S. Traffic | % U.S. Traffic (of Total) |
|---|---|---|---|---|
| Google My Concern | 1 | any business | 158.03 million | 19.6% |
| Amazon | 3 | east-commerce related | 85.44 one thousand thousand | 63.6% |
| 4 | any business | 85.57 million | 23.1% | |
| Yelp | 64 | any business | forty.47 1000000 | 87.v% |
| Trip Counselor | 118 | related to nutrient, restaurant, travel | 28.27 million | fifty.4% |
| BBB (Ameliorate Business Agency) | 647 | whatsoever business organisation | vi.15 1000000 | 72.i% |
| Yellowpages | 694 | whatsoever concern | ten.5 million | 70.0% |
| Manta | 957 | whatsoever business | 6.48 million | 67.0% |
| Angies List | 1,755 | service related business | 5.44 meg | 72.four% |
| Foursquare | 2,418 | any business organization, by and large restaurants | iii.67 meg | 19.3% |
Why are these the top business review websites?
Businesses should strive to go business reviews on concern review websites that are going concerns, review sites that people know about (and get to) and that are relatively friction-less (sites consumers have log ins or can get in easy to leave a review).
Similar to our Superlative 100 Online Business organisation Directories list, we wanted to bring you lot some other list backed by numbers. What can nosotros say, we like numbers, information, stats and facts!
Traffic talks folks, and the more consumers that visit a business organisation review site, the more they are likely to leave and read other business reviews. Permit'due south confront it, no ane wants to create some other login or account on another site to manage yet another password.
Related Reading: The Pinnacle 10 Online Real Manor Directories
Three important customer review website tips:
1) Remember to add or merits listings on the meridian business review sites
There are many niche concern review and directory websites out there and nosotros have brought you a mix of the very best heavy hitters in the online review website globe.
In other words, it's a practiced idea to add together or claim a listing or business profile on these review sites (unless a business doesn't fit with the niche), correct the business organization's listing information and commencement getting more business reviews!
Plus, getting a business'south list information on a directory corrected only heeds positive citation results, particularly when listed on these big guys below.
ii) Businesses should go on asking their customers for reviews
Request the boilerplate client for a review can be hard work. Granted, it is ofttimes easiest to go reviews from consumers that are either really happy or really unhappy with the level of service they were provided.
Businesses should always remember to inquire equally customers are busy creatures and will not think unless they are asked nicely to exit feedback.
3) Customers are more open up to leaving reviews on business organization review sites
With that beingness said, which review websites are the best to ask customers to leave reviews about a business? Why not just ask for concern reviews or testimonials on a business organisation'southward website? Well, asking consumers to leave a review on a business'southward website seems a lot more screened and inauthentic than simply asking consumers to leave reviews on a trusted review site.
The list of the top 10 business review sites
i. Google reviews 
Average monthly US traffic (Alexa): 158.03 meg
US ranking (Alexa): ane
Business reviews for: whatever business organisation
Google My Business is a gratis tool for businesses to manage their online presence across Google, including Search and Maps. Google is the go-to search engine of choice: equally more than and more consumers deport multiple searches on it every day, more businesses are vying for superlative SERP results .
Very important: Businesses must verify their data to complete their Google My Business registration.
Google My Business puts business information on Search, Maps and Google+. Because of this, customers tin can easily observe a location from desktop, mobile or annihilation in betwixt. Google client reviews prove up in search and are known to bolster SEO , and so they are essential to the brownie of all businesses.
Google is the king of web traffic
Did you know that Google's search engine performs over 3.five billion searches per mean solar day ( internetlivestats.com )? Businesses should aim to be on Google'south snack pack in order to be readily found when consumers perform a local search.
Users can leave reviews for a business easily and simply. The less friction involved in the business review process, the easier it is to go more reviews. Getting reviews through a business organisation'south Google My Business account is a great identify to start.
How to go more customer reviews on Google
Step 1. Send out review requests.Available tools such as Client Vocalization can help to simplify this process. Get together reviews from existent customers apace and hands.
Step 2. Link your Google review page to the business organisation website. Much similar attaching social pages to a website through their logos, you can also create this shortcut to the Google reviews page.
Pace 3. Create a Google review landing folio on the business website. This volition also be helpful for SEO purposes as the reviews will take keywords. Having reviews pulled directly onto the concern site should encourage other site visitors to leave reviews.
Stride iv. Create a Google review CTA banner or button. This should alive on the homepage of the business website where most traffic will land. Make it every bit convenient equally possible.
2. Amazon reviews
Average monthly US traffic (Alexa): 85.44 million
US ranking (Alexa): three
Business organisation reviews for: eastward-commerce related transactions
Amazon is a powerhouse. Therefore, it is no surprise that it is a popular go-to business review site for e-commerce products. If you don't use Amazon, y'all probably know someone that has used Amazon (or uses Amazon faithfully).
In fact, Amazon has been preparation consumers to utilize their review system for a long time now. Therefore, we should probably thank them for helping railroad train a mass of consumers to first leaving them and making it as part of an online consumer etiquette, if you lot will.
Amazon is much more than than book reviews
Nosotros may think of Amazon as a virtual library, but Amazon is for much more than volume reviews. For companies who do any corporeality of e-commerce, Amazon is a key source of data. While Amazon every bit a business review website is more than targeted and plumbing fixtures for Amazon market partners, it is a worthy site to note, especially for retailers most what customers like about certain products and how the service aspect of transactions were handled.
Did you know that business reviews accept been a part of Amazon's websites for over twenty years?
Another fun fact: Amazon's business organisation review arrangement was improved in 2015 to start weighing reviews so they are more up-to-appointment and helpful (cnet).
How to get more customer reviews on Amazon
Stride ane. Ready automatic emails to be sent postal service purchase. These can either be to thank the customer for their purchase, inquire for feedback, or drive traffic to social channels. Make sure a link is included in the email to direct customers toward the review section.
Pace two. Use social channels to request Amazon reviews.Consumers following a business on social media have likely purchased from the business concern before or volition take a positive stance of the business organisation.
Step iii. Ask for reviews from users who reviewed similar products.Similar to an online shopping experience, you can see 'customers who bought this item as well bought,' besides as customers who view items. These are visible from the businesses product page.
3. Facebook reviews 
Average monthly United states traffic (Alexa): 85.57 1000000
The states ranking (Alexa): 3
Business reviews for: whatever business organisation
Facebook is a social networking platform where users can create profiles, upload photos and videos, send letters and go on in touch with friends, family and follow their favorite businesses and brands. Companies can create business concern profiles that users tin follow and also exit business organization reviews based on their experience with the company.
Customers at present usually leave reviews on social media
Consumers increasingly interact with brands through social channels, and there is no social platform more prevalent than Facebook. It follows, and so, that the business reviews on Facebook are seen and shared by many potential customers. Businesses should take note of the large wins and big mistakes that a business tin can experience when opening themselves upward to social media.
But again, please note that consumers are talking nigh a business whether that business organisation is aware of information technology or not (and whether businesses have claimed their concern profile or not). With that existence said, it is pertinent that businesses are actively monitoring their social media mentions at all times.
Facebook is becoming a popular review resources
Due to the sheer size of the user base of Facebook, it is gaining momentum towards existence one of the most popular business review sites. Since most users on the site already have a Facebook business relationship, the process to leave a business review is relatively friction-less.
Consequently, this reduction in friction gives Facebook an advantage over other business review websites where users must create unique logins or log in to the site each fourth dimension (compared to those consumers that are already living and breathing in Facebook).
How to get more client reviews on Facebook
Footstep one. Manage all reviews with responses. Negative reviews are equally easily managed equally positive reviews as long as you lot stay on top of them. Prepare notifications for reviews so that none get missed and potential customers will meet that the business cares nigh the customer feel. This will encourage more than people to leave reviews.
Stride ii. Ask customers to 'check-in' to the business on Facebook. This will aid to boost the businesses Facebook presence as the action of checking-in automatically shares a post with that customers' followers. The business name and link to its Facebook page will bear witness up in that mail. More than positive actions on social media atomic number 82 to greater potential for reviews.
Pace three. Add a CTA button to the business website.Create a push button specifically for customers to leave reviews and have it placed on the main page of the business website. Try to uncomplicate the act of leaving reviews and chances of customers leaving a review will increase.
4. Yelp reviews 
Average monthly US traffic (Alexa):xl.47 meg
The states ranking (Alexa): 64
Concern reviews for: any business organization
Yelp is a platform (review website and app) where users can publish reviews most local businesses. Also, Yelp trains pocket-sized businesses how to reply to business reviews, host social events for Yelpers (a.thou.a. Yelp reviewers) and provides data almost businesses including wellness inspection scores (Yelp.com).
Reputation management is essential on review sites
Yelp has become a proper noun synonymous with business reviews, equally the site has over 102 million reviews and counting. As the world'southward largest outlet for online customer reviews grows, it might be time for all small businesses to start caring nigh what consumers are saying online; and more than specifically, near their Yelp reviews.
Paradigm Source: Yelp
Consumers aren't going to give a small-scale business organization whatever attention if all they meet is negativity surrounding their Yelp client review page.
Yelp has a distinct reviewer culture of "yelpers"
Consumers who review businesses and leave business reviews on Yelp have become known widely every bit "yelpers." Yelpers leave business reviews to help others in the community make purchasing decisions and information technology's important for your local business clients to continue an eye on them.
Business review sites such as Yelp, point to the growing importance of review monitoring to manage a business's online reputation. In summation, if we haven't won you over on Yelp even so, maybe these hilarious Yelp reviews will .
How to get more than customer reviews on Yelp
Step 1. Buy or craft Yelp reviews.This review generation tactic doesn't have to exist equally dirty as it sounds. You tin can buy reviews from actual customers past providing incentive for them to leave a review. This could include discounts, freebies, or whatever the business is willing to merchandise for reviews. This asking volition accept to be done on the website or through social media equally Yelp will penalize businesses that ask on their platform.
Step ii. Display reviews on the business website.ReviewTrackers recommends using widgets that can brandish reviews direct on a website such every bit Yelp badges. These should update automatically as new reviews are posted on Yelp.
S tep 3. Encourage customers to check-in on Yelp.Similar to Facebook this tactic shares a businesses Yelp folio with other users. It also rewards the customer who 'checked-in' with a special offer from that business.
5. TripAdvisor reviews 
Average monthly The states traffic (Alexa):28.27 million
US ranking (Alexa): 118
Business reviews for: whatsoever concern
TripAdvisor is an travel website visitor where users can leave business organisation reviews of places they've visited. Users can also book rooms, find flights, discover to do and reserve tables at participating restaurants. TripAdvisor operates websites internationally in over 25 countries.
King of the niche: travel directories and travel related reviews
Another fun fact: concern review volume occurs the highest in the travel vertical .
Apparently vacation stories must also travel the gap between online and in person. Well, if a person actually wants, at to the lowest degree they can avoid the vacation slide shows online. 😉
How to go more customer reviews on TripAdvisor
Step i. Ask guests to leave a review at the end of their trip.This is a no brainer, but information technology might not ever happen. Ensure staff are on top of this since customers are more likely to get out a review when asked to do so. If non in person then through automatic emails like discussed in the Amazon section.
Step 2. Personalize your cheers message.In the post-experience e-mail sent to customers, ensure it's personalized and includes links back to the TripAdvisor page.
Footstep iii. Make it easy to write a review.Include leading questions such as 'what was the most memorable part of your feel,' or templates that can be lightly personalized for customers who are on-the-go.
6.Better Business Bureau reviews
Average monthly U.s. traffic (Alexa): 6.15 one thousand thousand
U.s.a. ranking (Alexa): 647
Business organisation reviews for: whatever business
The Better Business organization Agency aims to help people discover and recommend businesses, brands and charities they tin can trust (bbb.org).
The BBB is congenital on trust
Based on a business rating review arrangement, BBB educates consumers and assists people in finding trusted businesses. The Improve Concern Bureau tries to protect consumers from fraudulent business or scammers.
Company profiles on BBB contain a curt visitor bio and a history of complaints made about the business, as well equally an A - F rating.
How to go more customer reviews on Ameliorate Business Bureau
Step 1. Use the Customer Review Generator. BBB has a tool that accredited businesses can use that sends review requests either via text message or email. All that needs to be collected from customers is their contact info and sending a text adds some other level of convenience.
Step 2. Have advantage of BBB's customer review toolkit. This includes a customizable 'leave a review' push for the businesses website to drive traffic to the BBB review site. Sample social media posts, newsletter and blog templates, and email signatures are all included also.
Footstep 3.Share positive reviews.Spread the discussion of positivity with the businesses social media followers and post them on the businesses website. At that place'due south no reason to keep a great review in 1 place simply.
7. Yellowpages reviews 
Average monthly United states traffic (Alexa):10.five million
US ranking (Alexa) : 694
Concern reviews for: any business concern
YellowPages is an online cyberspace xanthous pages directory endemic past YP. YP is a local marketing solutions provider that focuses on helping local businesses (and the communities within) grow.
YP: a IYP directory with large traffic book and review capabilities
Yellowpages has business organization review capabilities. Companies tin manage their reviews on the review site later challenge a gratis concern listing on their page.
How to become more than client reviews on Yellowpages
Step 1. Follow-up with customers.However the business is able to whether that's email, social media, or text message, accomplish out and enquire for those reviews.
Stride 2. Promote where customers tin can leave reviews through the business organization on social media.Inform potential or current customers of which review sites the business organisation uses, and make certain to include a link to the website homepage. This should be where all of the CTA buttons exist to direct people to each review site.
viii. Manta reviews
Boilerplate monthly The states traffic (Alexa): half-dozen.48 million
US ranking (Alexa): 957
Business reviews for: any business
Manta is an online small-scale business service directory, search engine, and review site that provides small businesses with the data to network.
Manta: a directory with solid traffic book and review capabilities
The site helps small businesses connect and grow through their community where users can buy from, partner with, and connect to companies.
How to get more than customer reviews on Manta
Stride ane. Run an electronic mail campaign.Keep it simple, HubSpot found with a/b testing that a curt and sweetness ask performed all-time. Another option is to offer a run a risk to win something for the business such as discounts.
Step 2. Ask satisfied customers to review the business concern at the cease of a short survey.Send out a survey to cheque in with customers and include a section at the stop that asks for a positive review.
9.Angie reviews
Boilerplate monthly Us traffic (Alexa): 5.44 meg
US ranking (Alexa): 1,755
Business organisation reviews for: service-related businesses
Angie is a service listing and review website that offers user-based rankings and reviews of service professionals in local areas.
Angie reviews are from members
Because Angie is a paid review site, information technology is known to be less filled with rambling reviews from customers and spam. Members grade companies using a report card scale from A-F on price, quality, responsiveness, punctuality, and professionalism.
Angie is divided into categories such as firm, automobile, health, pets, and services.
How to become more customer reviews on Angie
Pace 1. Pay for 'verified neighbor' reviews. Angie (formerly Angie's List) only allows members to post reviews on this site through the system mentioned above. Businesses can sign upward to the platform for free and access their reviews from the business organization contour folio.
Pace 2. Evidence customers how leaving a review can do good them.Businesses use information from reviews to improve their products and services. The more than reviews left, the more than consumer information that business will have to build from.
10.Foursquare reviews
Average monthly United states traffic (Alexa): 3.67 million
Us ranking (Alexa): 2,418
Business reviews for: any business concern, by and large restaurants
Foursquare is a local search and discovery service mobile app. The app helps users observe new places/businesses through other Square business organisation reviews.
Foursquare is a powerful social media review tool
Users tin allow friends know where they are and find out where their friends are. Users tin also collect points, prize badges, and coupons for checking in at places. In any case, with 55 million monthly agile users, Foursquare is a powerful force to monitor customer loyalty and feedback.
How to get more customer reviews on Foursquare
Step 1. Apply Foursqure's sister app Swarm.Swarm focuses on bank check-in's similar Facebook, and sharing with friends in that network.
Step 2. Sign up for an business relationship.The business may already be on Foursquare because anyone tin can create a listing. This means at that place may be reviews and ratings that the business organisation hasn't even seen.
Why businesses should want customer reviews on review websites
The importance of responding to customers online could non be more of import, as reviews are frequently the outset point of contact a potential customer has with a business . Aside from the fact that reviews from customers aid other customers determine whether they should visit a business or not, business reviews are at present more than prevalent on search results pages.
How can businesses get more reviews?
In that location are a variety of methods a business tin can employ to ask for more than business organisation reviews, including emailing consumers manually, request consumers to leave reviews with codes and review sites on their receipts, or utilizing review generation software to automate the business organization review process.
Business reviews can now appear in search results
In Google's markup—the annotated content that appears in search—of a company or product, business reviews and ratings can now exist included in search results. In other words, when a user performs a search on Google, Google will find and possibly brandish review summaries from online business organisation reviews and consumer ratings. Below is an case of how business organization reviews at present showing up in search results.
Business reviews are here to stay
In determination, there's no getting away from business concern reviews. Sorry folks. The adept news is that in that location are methods to get more than business reviews as well as effectively managing reviews from customers .
Also, businesses needn't fearfulness about negative online reviews , at that place are ways to negate the effect of negative reviews (come across what we did there?)!
The moral of the story: ever respond to business reviews, whether they are good or bad
Indeed, the important take away here is that it is important to respond to reviews, adept or bad . More often than not, information technology shows that a company cares about their consumers.
Source: https://www.vendasta.com/blog/top-10-customer-review-websites/
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